A new day dawns for a breakfast staple

THE CLIENT

Evoke Healthy Foods

THE CHALLENGE

Muesli, Europe's top breakfast choice for generations, faced challenges in the US market dominated by sugary cereals. With the increasing demand for healthier on-the-go meal solutions, Evoke Healthy Foods saw an opportunity but struggled to stand out. HBX was enlisted to create a modern platform to raise awareness for their nutritious muesli offerings.

THE SOLUTION

Aligning with consumer priorities of health, convenience, and flavor, HBX executed a comprehensive rebranding strategy to address the needs of a broader audience. The brand architecture and segmentation were refreshed, featuring a bold package, new brand name, and communication hierarchy that celebrated clean ingredients and conveyed a "better for you" message. The product offerings were diversified to cater to different consumer preferences, introducing a Sweet Bridge for granola enthusiasts, a Foundational Line for oatmeal lovers, and a Functional Line targeting those seeking a system jump-start.

SERVICES RENDERED

+ Competitive Audit

+ Portfolio & Product Segmentation

+ Brand Purpose & Positioning

+ Naming & Tagline

+ Brand Identity

+ Packaging

+ Copywriting

+ Photography

+ Production Mangement

A new day dawns for a breakfast staple

CLIENT

Guud

"We are so grateful to have partnered with HBX. We are over the moon with the end result and are thankful for their guidance, keeping us on track with the tone, look and feel we were striving for."

Jean Lizotte

CEO, Guud Modern Muesli

A new day dawns for a breakfast staple

THE CLIENT

Evoke Healthy Foods

THE CHALLENGE

Muesli, Europe's top breakfast choice for generations, faced challenges in the US market dominated by sugary cereals. With the increasing demand for healthier on-the-go meal solutions, Evoke Healthy Foods saw an opportunity but struggled to stand out. HBX was enlisted to create a modern platform to raise awareness for their nutritious muesli offerings.

THE SOLUTION

Aligning with consumer priorities of health, convenience, and flavor, HBX executed a comprehensive rebranding strategy to address the needs of a broader audience. The brand architecture and segmentation were refreshed, featuring a bold package, new brand name, and communication hierarchy that celebrated clean ingredients and conveyed a "better for you" message. The product offerings were diversified to cater to different consumer preferences, introducing a Sweet Bridge for granola enthusiasts, a Foundational Line for oatmeal lovers, and a Functional Line targeting those seeking a system jump-start.

SERVICES RENDERED

+ Competitive Audit

+ Portfolio & Product Segmentation

+ Brand Purpose & Positioning

+ Naming & Tagline

+ Brand Identity

+ Packaging

+ Copywriting

+ Photography

+ Production Mangement

A new day dawns for a breakfast staple

CLIENT

Guud

"We are so grateful to have partnered with HBX. We are over the moon with the end result and are thankful for their guidance, keeping us on track with the tone, look and feel we were striving for."

Jean Lizotte

CEO, Guud Modern Muesli

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