Schuman Cheese approached us with an exciting new range of dips and spreads, crafted from their world-class cheeses. However, they faced a challenge: how to bring these innovative offerings to market under a name that was previously tied to an unsuccessful product launch within a different category. Their goal was ambitious: reimagine the brand to celebrate both the unique product and the premium cheese portfolio behind it. The clock was ticking, too—they wanted the brand fully launched in just six months, with all touchpoints addressed to educate consumers, spark awareness, and stand out in the competitive cheese-snacking market. No small feat, especially with major players already dominating the space.

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After an alternate name exploration, the name Delve emerged as the clear frontrunner. Despite its past association with the previous product, it captured the emotional depth and curiosity the new line needed. From there, we built the brand from the ground up, starting with discovery sessions, competitive audits, and a comprehensive strategic framework to ensure the foundation was rock solid.

Through the creative process, we crafted a brand identity that was anything but traditional. Bright, youthful, and energetic, Delve stood apart from the heritage-heavy, premium competitors crowding the category. The logo—designed to convey richness and creaminess—perfectly echoed the indulgent mascarpone cheese at the heart of their dips and spreads. Once the packaging system was complete, we developed a website focused on both education and awareness, ensuring consumers immediately understood the product’s unique value. From there, we launched a digital advertising and social media strategy to introduce the world to Delve—a bold new player in the cheese snacking scene.

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Schuman Cheese approached us with an exciting new range of dips and spreads, crafted from their world-class cheeses. However, they faced a challenge: how to bring these innovative offerings to market under a name that was previously tied to an unsuccessful product launch within a different category. Their goal was ambitious: reimagine the brand to celebrate both the unique product and the premium cheese portfolio behind it. The clock was ticking, too—they wanted the brand fully launched in just six months, with all touchpoints addressed to educate consumers, spark awareness, and stand out in the competitive cheese-snacking market. No small feat, especially with major players already dominating the space.

‍

After an alternate name exploration, the name Delve emerged as the clear frontrunner. Despite its past association with the previous product, it captured the emotional depth and curiosity the new line needed. From there, we built the brand from the ground up, starting with discovery sessions, competitive audits, and a comprehensive strategic framework to ensure the foundation was rock solid.

Through the creative process, we crafted a brand identity that was anything but traditional. Bright, youthful, and energetic, Delve stood apart from the heritage-heavy, premium competitors crowding the category. The logo—designed to convey richness and creaminess—perfectly echoed the indulgent mascarpone cheese at the heart of their dips and spreads. Once the packaging system was complete, we developed a website focused on both education and awareness, ensuring consumers immediately understood the product’s unique value. From there, we launched a digital advertising and social media strategy to introduce the world to Delve—a bold new player in the cheese snacking scene.

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Schuman Cheese approached us with an exciting new range of dips and spreads, crafted from their world-class cheeses. However, they faced a challenge: how to bring these innovative offerings to market under a name that was previously tied to an unsuccessful product launch within a different category. Their goal was ambitious: reimagine the brand to celebrate both the unique product and the premium cheese portfolio behind it. The clock was ticking, too—they wanted the brand fully launched in just six months, with all touchpoints addressed to educate consumers, spark awareness, and stand out in the competitive cheese-snacking market. No small feat, especially with major players already dominating the space.

‍

After an alternate name exploration, the name Delve emerged as the clear frontrunner. Despite its past association with the previous product, it captured the emotional depth and curiosity the new line needed. From there, we built the brand from the ground up, starting with discovery sessions, competitive audits, and a comprehensive strategic framework to ensure the foundation was rock solid.

Through the creative process, we crafted a brand identity that was anything but traditional. Bright, youthful, and energetic, Delve stood apart from the heritage-heavy, premium competitors crowding the category. The logo—designed to convey richness and creaminess—perfectly echoed the indulgent mascarpone cheese at the heart of their dips and spreads. Once the packaging system was complete, we developed a website focused on both education and awareness, ensuring consumers immediately understood the product’s unique value. From there, we launched a digital advertising and social media strategy to introduce the world to Delve—a bold new player in the cheese snacking scene.

‍

Schuman Cheese approached us with an exciting new range of dips and spreads, crafted from their world-class cheeses. However, they faced a challenge: how to bring these innovative offerings to market under a name that was previously tied to an unsuccessful product launch within a different category. Their goal was ambitious: reimagine the brand to celebrate both the unique product and the premium cheese portfolio behind it. The clock was ticking, too—they wanted the brand fully launched in just six months, with all touchpoints addressed to educate consumers, spark awareness, and stand out in the competitive cheese-snacking market. No small feat, especially with major players already dominating the space.

‍

After an alternate name exploration, the name Delve emerged as the clear frontrunner. Despite its past association with the previous product, it captured the emotional depth and curiosity the new line needed. From there, we built the brand from the ground up, starting with discovery sessions, competitive audits, and a comprehensive strategic framework to ensure the foundation was rock solid.

Through the creative process, we crafted a brand identity that was anything but traditional. Bright, youthful, and energetic, Delve stood apart from the heritage-heavy, premium competitors crowding the category. The logo—designed to convey richness and creaminess—perfectly echoed the indulgent mascarpone cheese at the heart of their dips and spreads. Once the packaging system was complete, we developed a website focused on both education and awareness, ensuring consumers immediately understood the product’s unique value. From there, we launched a digital advertising and social media strategy to introduce the world to Delve—a bold new player in the cheese snacking scene.

‍

Schuman Cheese approached us with an exciting new range of dips and spreads, crafted from their world-class cheeses. However, they faced a challenge: how to bring these innovative offerings to market under a name that was previously tied to an unsuccessful product launch within a different category. Their goal was ambitious: reimagine the brand to celebrate both the unique product and the premium cheese portfolio behind it. The clock was ticking, too—they wanted the brand fully launched in just six months, with all touchpoints addressed to educate consumers, spark awareness, and stand out in the competitive cheese-snacking market. No small feat, especially with major players already dominating the space.

‍

After an alternate name exploration, the name Delve emerged as the clear frontrunner. Despite its past association with the previous product, it captured the emotional depth and curiosity the new line needed. From there, we built the brand from the ground up, starting with discovery sessions, competitive audits, and a comprehensive strategic framework to ensure the foundation was rock solid.

Through the creative process, we crafted a brand identity that was anything but traditional. Bright, youthful, and energetic, Delve stood apart from the heritage-heavy, premium competitors crowding the category. The logo—designed to convey richness and creaminess—perfectly echoed the indulgent mascarpone cheese at the heart of their dips and spreads. Once the packaging system was complete, we developed a website focused on both education and awareness, ensuring consumers immediately understood the product’s unique value. From there, we launched a digital advertising and social media strategy to introduce the world to Delve—a bold new player in the cheese snacking scene.

‍

Schuman Cheese approached us with an exciting new range of dips and spreads, crafted from their world-class cheeses. However, they faced a challenge: how to bring these innovative offerings to market under a name that was previously tied to an unsuccessful product launch within a different category. Their goal was ambitious: reimagine the brand to celebrate both the unique product and the premium cheese portfolio behind it. The clock was ticking, too—they wanted the brand fully launched in just six months, with all touchpoints addressed to educate consumers, spark awareness, and stand out in the competitive cheese-snacking market. No small feat, especially with major players already dominating the space.

‍

After an alternate name exploration, the name Delve emerged as the clear frontrunner. Despite its past association with the previous product, it captured the emotional depth and curiosity the new line needed. From there, we built the brand from the ground up, starting with discovery sessions, competitive audits, and a comprehensive strategic framework to ensure the foundation was rock solid.

Through the creative process, we crafted a brand identity that was anything but traditional. Bright, youthful, and energetic, Delve stood apart from the heritage-heavy, premium competitors crowding the category. The logo—designed to convey richness and creaminess—perfectly echoed the indulgent mascarpone cheese at the heart of their dips and spreads. Once the packaging system was complete, we developed a website focused on both education and awareness, ensuring consumers immediately understood the product’s unique value. From there, we launched a digital advertising and social media strategy to introduce the world to Delve—a bold new player in the cheese snacking scene.

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