With growing demand from various retailers, Wellness Pet Company faced the need to create a new brand specifically tailored for food, drug, and mass markets without jeopardizing existing relationships in the pet channel.

HBX implemented an endorser strategy, leveraging the Wellness brand while ensuring clear differentiation from the core Wellness products sold in pet stores. The result was the birth of "Good Dog by Wellness," a brand specializing in natural treats and toppers. The brand architecture came to life through bold colors, witty product descriptions, and transparent communication of product benefits. Illustrations featuring pet and parent silhouettes engaged in various outdoor activities further set apart the product offerings, creating a distinctive and appealing brand for a feel-good experience.

With growing demand from various retailers, Wellness Pet Company faced the need to create a new brand specifically tailored for food, drug, and mass markets without jeopardizing existing relationships in the pet channel.

HBX implemented an endorser strategy, leveraging the Wellness brand while ensuring clear differentiation from the core Wellness products sold in pet stores. The result was the birth of "Good Dog by Wellness," a brand specializing in natural treats and toppers. The brand architecture came to life through bold colors, witty product descriptions, and transparent communication of product benefits. Illustrations featuring pet and parent silhouettes engaged in various outdoor activities further set apart the product offerings, creating a distinctive and appealing brand for a feel-good experience.

With growing demand from various retailers, Wellness Pet Company faced the need to create a new brand specifically tailored for food, drug, and mass markets without jeopardizing existing relationships in the pet channel.

HBX implemented an endorser strategy, leveraging the Wellness brand while ensuring clear differentiation from the core Wellness products sold in pet stores. The result was the birth of "Good Dog by Wellness," a brand specializing in natural treats and toppers. The brand architecture came to life through bold colors, witty product descriptions, and transparent communication of product benefits. Illustrations featuring pet and parent silhouettes engaged in various outdoor activities further set apart the product offerings, creating a distinctive and appealing brand for a feel-good experience.

With growing demand from various retailers, Wellness Pet Company faced the need to create a new brand specifically tailored for food, drug, and mass markets without jeopardizing existing relationships in the pet channel.

HBX implemented an endorser strategy, leveraging the Wellness brand while ensuring clear differentiation from the core Wellness products sold in pet stores. The result was the birth of "Good Dog by Wellness," a brand specializing in natural treats and toppers. The brand architecture came to life through bold colors, witty product descriptions, and transparent communication of product benefits. Illustrations featuring pet and parent silhouettes engaged in various outdoor activities further set apart the product offerings, creating a distinctive and appealing brand for a feel-good experience.

With growing demand from various retailers, Wellness Pet Company faced the need to create a new brand specifically tailored for food, drug, and mass markets without jeopardizing existing relationships in the pet channel.

HBX implemented an endorser strategy, leveraging the Wellness brand while ensuring clear differentiation from the core Wellness products sold in pet stores. The result was the birth of "Good Dog by Wellness," a brand specializing in natural treats and toppers. The brand architecture came to life through bold colors, witty product descriptions, and transparent communication of product benefits. Illustrations featuring pet and parent silhouettes engaged in various outdoor activities further set apart the product offerings, creating a distinctive and appealing brand for a feel-good experience.