With many years of success behind them Nerds was falling short of past success. In order to drive consideration and grow sales, they knew they needed to initiate a brand refresh. This refresh needed to maintain the heritage of the brand, while modernizing it to help introduce it to a new generation of candy lovers.

With a new introduction to its' portfolio, the idea was to create a big colorful world for the Nerds to live in. The Nerds brand mark was given an eye-catching blue backing that celebrates the perfectly imperfect shapes of the candy, while helping the mark pop off the packaging. To support the fun and creative brand image, we unleashed the curious, playful Nerds characters throughout the packaging, giving them a key role in the redesign. The simplified and flexible new architecture creates a strong brand block at shelf across the varied product shapes and innovations.

With many years of success behind them Nerds was falling short of past success. In order to drive consideration and grow sales, they knew they needed to initiate a brand refresh. This refresh needed to maintain the heritage of the brand, while modernizing it to help introduce it to a new generation of candy lovers.

With a new introduction to its' portfolio, the idea was to create a big colorful world for the Nerds to live in. The Nerds brand mark was given an eye-catching blue backing that celebrates the perfectly imperfect shapes of the candy, while helping the mark pop off the packaging. To support the fun and creative brand image, we unleashed the curious, playful Nerds characters throughout the packaging, giving them a key role in the redesign. The simplified and flexible new architecture creates a strong brand block at shelf across the varied product shapes and innovations.

With many years of success behind them Nerds was falling short of past success. In order to drive consideration and grow sales, they knew they needed to initiate a brand refresh. This refresh needed to maintain the heritage of the brand, while modernizing it to help introduce it to a new generation of candy lovers.

With a new introduction to its' portfolio, the idea was to create a big colorful world for the Nerds to live in. The Nerds brand mark was given an eye-catching blue backing that celebrates the perfectly imperfect shapes of the candy, while helping the mark pop off the packaging. To support the fun and creative brand image, we unleashed the curious, playful Nerds characters throughout the packaging, giving them a key role in the redesign. The simplified and flexible new architecture creates a strong brand block at shelf across the varied product shapes and innovations.

With many years of success behind them Nerds was falling short of past success. In order to drive consideration and grow sales, they knew they needed to initiate a brand refresh. This refresh needed to maintain the heritage of the brand, while modernizing it to help introduce it to a new generation of candy lovers.

With a new introduction to its' portfolio, the idea was to create a big colorful world for the Nerds to live in. The Nerds brand mark was given an eye-catching blue backing that celebrates the perfectly imperfect shapes of the candy, while helping the mark pop off the packaging. To support the fun and creative brand image, we unleashed the curious, playful Nerds characters throughout the packaging, giving them a key role in the redesign. The simplified and flexible new architecture creates a strong brand block at shelf across the varied product shapes and innovations.

With many years of success behind them Nerds was falling short of past success. In order to drive consideration and grow sales, they knew they needed to initiate a brand refresh. This refresh needed to maintain the heritage of the brand, while modernizing it to help introduce it to a new generation of candy lovers.

With a new introduction to its' portfolio, the idea was to create a big colorful world for the Nerds to live in. The Nerds brand mark was given an eye-catching blue backing that celebrates the perfectly imperfect shapes of the candy, while helping the mark pop off the packaging. To support the fun and creative brand image, we unleashed the curious, playful Nerds characters throughout the packaging, giving them a key role in the redesign. The simplified and flexible new architecture creates a strong brand block at shelf across the varied product shapes and innovations.