Modernizing a family legacy for future growth

THE CLIENT

Lundberg Family Farms

THE CHALLENGE

With a rich history dating back to 1937, Lundberg Family Farms has been synonymous with growing healthy, great-tasting rice while prioritizing sustainability. After over 80 years in the market, Lundberg tasked HBX with creating a new, modern architecture that would resonate with their existing base and attract a new generation of health-conscious consumers.

THE SOLUTION

To capture the brand's unique personality and highlight its commitment to healthy, sustainable, premium foods, we rejuvenated the Lundberg logo with a clear and contemporary design. The use of the heritage blue badge and rice panicle conveyed a farm-to-table experience, aligning with the preferences of today's grocery shoppers. The updated brand architecture’s contemporary look was extended across key products and integrated seamlessly into new additions to their growing portfolio. As part of activating the brand, we revamped numerous touchpoints including delivery vehicles, ensuring a cohesive brand positioning beyond packaging.

SERVICES RENDERED

+ Competitive Audit

+ Portfolio & Product Segmentation

+ Communication Hierarchy & Messaging

+ Brand Identity

+ Packaging

+ Photography

+ Illustration

+ Production Mangement

+ Visualization & Rendering

+ Tradeshow/Events

Modernizing a family legacy for future growth

CLIENT

Lundberg

Modernizing a family legacy for future growth

THE CLIENT

Lundberg Family Farms

THE CHALLENGE

With a rich history dating back to 1937, Lundberg Family Farms has been synonymous with growing healthy, great-tasting rice while prioritizing sustainability. After over 80 years in the market, Lundberg tasked HBX with creating a new, modern architecture that would resonate with their existing base and attract a new generation of health-conscious consumers.

THE SOLUTION

To capture the brand's unique personality and highlight its commitment to healthy, sustainable, premium foods, we rejuvenated the Lundberg logo with a clear and contemporary design. The use of the heritage blue badge and rice panicle conveyed a farm-to-table experience, aligning with the preferences of today's grocery shoppers. The updated brand architecture’s contemporary look was extended across key products and integrated seamlessly into new additions to their growing portfolio. As part of activating the brand, we revamped numerous touchpoints including delivery vehicles, ensuring a cohesive brand positioning beyond packaging.

SERVICES RENDERED

+ Competitive Audit

+ Portfolio & Product Segmentation

+ Communication Hierarchy & Messaging

+ Brand Identity

+ Packaging

+ Photography

+ Illustration

+ Production Mangement

+ Visualization & Rendering

+ Tradeshow/Events

Modernizing a family legacy for future growth

CLIENT

Lundberg

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