Smelling an opportunity in the air care category

THE CLIENT

Enviroscent

THE CHALLENGE

Enviroscent, a pioneering air care brand focused on safety, health, and delightful scents, joined forces with HBX to launch a groundbreaking platform for their latest home, auto and on-the-go products. The goal was to disrupt the conventional air care market, dominated by conglomerates with hefty marketing budgets. In contrast to competitors using undisclosed harmful chemicals, Enviroscent aimed to provide transparency and promote a safer, healthier alternative.

THE SOLUTION

HBX transformed and elevated the Enviroscent brand by strategically differentiating it from competitors and celebrating its 'better for you' positioning. The result: a renewed brand architecture with a fresh identity and tagline, a streamlined communication hierarchy emphasizing authentic, naturally sourced ingredients and benefits, and a product portfolio packaged in environmentally-friendly materials, mirroring colors inspired by nature.

SERVICES RENDERED

+ Competitive Audit

+ Portfolio & Product Segmentation

+ Communication Hierarchy & Messaging

+ Brand Identity

+ Packaging

+ Structural Design

+ Illustration

+ Brand Guidelines

+ Point-of-Sale

Smelling an opportunity in the air care category

CLIENT

Enviroscent

28

Scents Tested

10

Fresh Homes

1

Successful Rebrand

Smelling an opportunity in the air care category

THE CLIENT

Enviroscent

THE CHALLENGE

Enviroscent, a pioneering air care brand focused on safety, health, and delightful scents, joined forces with HBX to launch a groundbreaking platform for their latest home, auto and on-the-go products. The goal was to disrupt the conventional air care market, dominated by conglomerates with hefty marketing budgets. In contrast to competitors using undisclosed harmful chemicals, Enviroscent aimed to provide transparency and promote a safer, healthier alternative.

THE SOLUTION

HBX transformed and elevated the Enviroscent brand by strategically differentiating it from competitors and celebrating its 'better for you' positioning. The result: a renewed brand architecture with a fresh identity and tagline, a streamlined communication hierarchy emphasizing authentic, naturally sourced ingredients and benefits, and a product portfolio packaged in environmentally-friendly materials, mirroring colors inspired by nature.

SERVICES RENDERED

+ Competitive Audit

+ Portfolio & Product Segmentation

+ Communication Hierarchy & Messaging

+ Brand Identity

+ Packaging

+ Structural Design

+ Illustration

+ Brand Guidelines

+ Point-of-Sale

Smelling an opportunity in the air care category

CLIENT

Enviroscent

28

Scents Tested

10

Fresh Homes

1

Successful Rebrand

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