HBX Branding | Delve Table Spread

From Market Favorite to Major Retail Ready

THE CLIENT

Healing Home Foods

THE CHALLENGE

Healing Home Foods came to us with something truly special: a line of wholesome, flavor-forward snacks made from thoughtfully sourced ingredients—and a passionate community to match. With deep roots in the natural foods space and a strong local market presence, they were ready to scale up and expand their reach.

As the brand grew, so did the need for a packaging system that could support retail distribution, communicate premium quality, and maintain the authenticity that made them stand out in the first place. Alongside that, their online presence needed to evolve into a modern, shoppable experience that could connect with a broader audience.

In short, it was time to take the next step—without losing sight of where they started.

THE SOLUTION

We partnered closely with the Healing Home Foods team to create a refined brand system that could support their growth while staying true to their values.

The packaging was our first big move. We transitioned from small-scale packaging to fully custom, professionally printed bags designed for retail environments. Each product features bold patterns and a clear, clean layout—balancing shelf impact with a sense of warmth and trust. The new design system allows for easy expansion across product lines, ensuring visual consistency as the brand continues to grow.

Next, we focused on refining the brand’s personality and messaging. Drawing from their existing voice, we helped shape a tone that’s smart, friendly, and ingredient-focused—speaking to wellness-minded consumers in a way that feels both elevated and approachable.

Finally, we brought everything together with a fully redesigned website. Built to modern e-commerce standards, the new site is mobile-friendly, easy to navigate, and tells the Healing Home Foods story in a clear and compelling way. It now functions as both a storefront and a storytelling platform, helping customers connect with the brand on a deeper level.

This collaboration was all about honoring what made Healing Home Foods unique, while preparing them for a bigger stage. Today, the brand looks as good as it tastes—ready to win over shelves, screens, and snackers across the country.

SERVICES RENDERED

+ Competitive Audit

+ Portfolio & Product Segmentation

+ Communicative Hierarchy & Messaging

+ Brand Identity

+ Packaging

+ Photography

+ Illustration

+ Production Management

+ Visualization & Rendering

+ Ecommerce

+ Digital Activation

BEFORE

From Market Favorite to Major Retail Ready

CLIENT

Healing Home Foods

BEFORE

From Market Favorite to Major Retail Ready

THE CLIENT

Healing Home Foods

THE CHALLENGE

Healing Home Foods came to us with something truly special: a line of wholesome, flavor-forward snacks made from thoughtfully sourced ingredients—and a passionate community to match. With deep roots in the natural foods space and a strong local market presence, they were ready to scale up and expand their reach.

As the brand grew, so did the need for a packaging system that could support retail distribution, communicate premium quality, and maintain the authenticity that made them stand out in the first place. Alongside that, their online presence needed to evolve into a modern, shoppable experience that could connect with a broader audience.

In short, it was time to take the next step—without losing sight of where they started.

THE SOLUTION

We partnered closely with the Healing Home Foods team to create a refined brand system that could support their growth while staying true to their values.

The packaging was our first big move. We transitioned from small-scale packaging to fully custom, professionally printed bags designed for retail environments. Each product features bold patterns and a clear, clean layout—balancing shelf impact with a sense of warmth and trust. The new design system allows for easy expansion across product lines, ensuring visual consistency as the brand continues to grow.

Next, we focused on refining the brand’s personality and messaging. Drawing from their existing voice, we helped shape a tone that’s smart, friendly, and ingredient-focused—speaking to wellness-minded consumers in a way that feels both elevated and approachable.

Finally, we brought everything together with a fully redesigned website. Built to modern e-commerce standards, the new site is mobile-friendly, easy to navigate, and tells the Healing Home Foods story in a clear and compelling way. It now functions as both a storefront and a storytelling platform, helping customers connect with the brand on a deeper level.

This collaboration was all about honoring what made Healing Home Foods unique, while preparing them for a bigger stage. Today, the brand looks as good as it tastes—ready to win over shelves, screens, and snackers across the country.

SERVICES RENDERED

+ Competitive Audit

+ Portfolio & Product Segmentation

+ Communicative Hierarchy & Messaging

+ Brand Identity

+ Packaging

+ Photography

+ Illustration

+ Production Management

+ Visualization & Rendering

+ Ecommerce

+ Digital Activation

From Market Favorite to Major Retail Ready

CLIENT

Healing Home Foods
HBX Branding | Delve Logo
HBX Branding | Delve Dips & Spreads
HBX Branding | Delve Recipe
HBX Branding | Delve Equation
HBX Branding | Delve Recipe
HBX Branding | Delve Website
HBX Branding | Delve Recipe
HBX Branding | Delve Digital Advertising
HBX Branding | Social Media Marketing
HBX Branding | Delve Brand Style Guide

From Market Favorite to Major Retail Ready

THE CLIENT

Healing Home Foods

THE CHALLENGE

Healing Home Foods came to us with something truly special: a line of wholesome, flavor-forward snacks made from thoughtfully sourced ingredients—and a passionate community to match. With deep roots in the natural foods space and a strong local market presence, they were ready to scale up and expand their reach.

As the brand grew, so did the need for a packaging system that could support retail distribution, communicate premium quality, and maintain the authenticity that made them stand out in the first place. Alongside that, their online presence needed to evolve into a modern, shoppable experience that could connect with a broader audience.

In short, it was time to take the next step—without losing sight of where they started.

THE SOLUTION

We partnered closely with the Healing Home Foods team to create a refined brand system that could support their growth while staying true to their values.

The packaging was our first big move. We transitioned from small-scale packaging to fully custom, professionally printed bags designed for retail environments. Each product features bold patterns and a clear, clean layout—balancing shelf impact with a sense of warmth and trust. The new design system allows for easy expansion across product lines, ensuring visual consistency as the brand continues to grow.

Next, we focused on refining the brand’s personality and messaging. Drawing from their existing voice, we helped shape a tone that’s smart, friendly, and ingredient-focused—speaking to wellness-minded consumers in a way that feels both elevated and approachable.

Finally, we brought everything together with a fully redesigned website. Built to modern e-commerce standards, the new site is mobile-friendly, easy to navigate, and tells the Healing Home Foods story in a clear and compelling way. It now functions as both a storefront and a storytelling platform, helping customers connect with the brand on a deeper level.

This collaboration was all about honoring what made Healing Home Foods unique, while preparing them for a bigger stage. Today, the brand looks as good as it tastes—ready to win over shelves, screens, and snackers across the country.

SERVICES RENDERED

+ Competitive Audit

+ Portfolio & Product Segmentation

+ Communicative Hierarchy & Messaging

+ Brand Identity

+ Packaging

+ Photography

+ Illustration

+ Production Management

+ Visualization & Rendering

+ Ecommerce

+ Digital Activation

BEFORE

From Market Favorite to Major Retail Ready

CLIENT

Healing Home Foods

From Market Favorite to Major Retail Ready

THE CLIENT

Healing Home Foods

THE CHALLENGE

Healing Home Foods came to us with something truly special: a line of wholesome, flavor-forward snacks made from thoughtfully sourced ingredients—and a passionate community to match. With deep roots in the natural foods space and a strong local market presence, they were ready to scale up and expand their reach.

As the brand grew, so did the need for a packaging system that could support retail distribution, communicate premium quality, and maintain the authenticity that made them stand out in the first place. Alongside that, their online presence needed to evolve into a modern, shoppable experience that could connect with a broader audience.

In short, it was time to take the next step—without losing sight of where they started.

THE SOLUTION

We partnered closely with the Healing Home Foods team to create a refined brand system that could support their growth while staying true to their values.

The packaging was our first big move. We transitioned from small-scale packaging to fully custom, professionally printed bags designed for retail environments. Each product features bold patterns and a clear, clean layout—balancing shelf impact with a sense of warmth and trust. The new design system allows for easy expansion across product lines, ensuring visual consistency as the brand continues to grow.

Next, we focused on refining the brand’s personality and messaging. Drawing from their existing voice, we helped shape a tone that’s smart, friendly, and ingredient-focused—speaking to wellness-minded consumers in a way that feels both elevated and approachable.

Finally, we brought everything together with a fully redesigned website. Built to modern e-commerce standards, the new site is mobile-friendly, easy to navigate, and tells the Healing Home Foods story in a clear and compelling way. It now functions as both a storefront and a storytelling platform, helping customers connect with the brand on a deeper level.

This collaboration was all about honoring what made Healing Home Foods unique, while preparing them for a bigger stage. Today, the brand looks as good as it tastes—ready to win over shelves, screens, and snackers across the country.

SERVICES RENDERED

+ Competitive Audit

+ Portfolio & Product Segmentation

+ Communicative Hierarchy & Messaging

+ Brand Identity

+ Packaging

+ Photography

+ Illustration

+ Production Management

+ Visualization & Rendering

+ Ecommerce

+ Digital Activation

BEFORE

From Market Favorite to Major Retail Ready

CLIENT

Healing Home Foods

From Market Favorite to Major Retail Ready

THE CLIENT

Healing Home Foods

THE CHALLENGE

Healing Home Foods came to us with something truly special: a line of wholesome, flavor-forward snacks made from thoughtfully sourced ingredients—and a passionate community to match. With deep roots in the natural foods space and a strong local market presence, they were ready to scale up and expand their reach.

As the brand grew, so did the need for a packaging system that could support retail distribution, communicate premium quality, and maintain the authenticity that made them stand out in the first place. Alongside that, their online presence needed to evolve into a modern, shoppable experience that could connect with a broader audience.

In short, it was time to take the next step—without losing sight of where they started.

THE SOLUTION

We partnered closely with the Healing Home Foods team to create a refined brand system that could support their growth while staying true to their values.

The packaging was our first big move. We transitioned from small-scale packaging to fully custom, professionally printed bags designed for retail environments. Each product features bold patterns and a clear, clean layout—balancing shelf impact with a sense of warmth and trust. The new design system allows for easy expansion across product lines, ensuring visual consistency as the brand continues to grow.

Next, we focused on refining the brand’s personality and messaging. Drawing from their existing voice, we helped shape a tone that’s smart, friendly, and ingredient-focused—speaking to wellness-minded consumers in a way that feels both elevated and approachable.

Finally, we brought everything together with a fully redesigned website. Built to modern e-commerce standards, the new site is mobile-friendly, easy to navigate, and tells the Healing Home Foods story in a clear and compelling way. It now functions as both a storefront and a storytelling platform, helping customers connect with the brand on a deeper level.

This collaboration was all about honoring what made Healing Home Foods unique, while preparing them for a bigger stage. Today, the brand looks as good as it tastes—ready to win over shelves, screens, and snackers across the country.

SERVICES RENDERED

+ Competitive Audit

+ Portfolio & Product Segmentation

+ Communicative Hierarchy & Messaging

+ Brand Identity

+ Packaging

+ Photography

+ Illustration

+ Production Management

+ Visualization & Rendering

+ Ecommerce

+ Digital Activation

From Market Favorite to Major Retail Ready

CLIENT

Healing Home Foods

From Market Favorite to Major Retail Ready

THE CLIENT

Healing Home Foods

THE CHALLENGE

Healing Home Foods came to us with something truly special: a line of wholesome, flavor-forward snacks made from thoughtfully sourced ingredients—and a passionate community to match. With deep roots in the natural foods space and a strong local market presence, they were ready to scale up and expand their reach.

As the brand grew, so did the need for a packaging system that could support retail distribution, communicate premium quality, and maintain the authenticity that made them stand out in the first place. Alongside that, their online presence needed to evolve into a modern, shoppable experience that could connect with a broader audience.

In short, it was time to take the next step—without losing sight of where they started.

THE SOLUTION

We partnered closely with the Healing Home Foods team to create a refined brand system that could support their growth while staying true to their values.

The packaging was our first big move. We transitioned from small-scale packaging to fully custom, professionally printed bags designed for retail environments. Each product features bold patterns and a clear, clean layout—balancing shelf impact with a sense of warmth and trust. The new design system allows for easy expansion across product lines, ensuring visual consistency as the brand continues to grow.

Next, we focused on refining the brand’s personality and messaging. Drawing from their existing voice, we helped shape a tone that’s smart, friendly, and ingredient-focused—speaking to wellness-minded consumers in a way that feels both elevated and approachable.

Finally, we brought everything together with a fully redesigned website. Built to modern e-commerce standards, the new site is mobile-friendly, easy to navigate, and tells the Healing Home Foods story in a clear and compelling way. It now functions as both a storefront and a storytelling platform, helping customers connect with the brand on a deeper level.

This collaboration was all about honoring what made Healing Home Foods unique, while preparing them for a bigger stage. Today, the brand looks as good as it tastes—ready to win over shelves, screens, and snackers across the country.

SERVICES RENDERED

+ Competitive Audit

+ Portfolio & Product Segmentation

+ Communicative Hierarchy & Messaging

+ Brand Identity

+ Packaging

+ Photography

+ Illustration

+ Production Management

+ Visualization & Rendering

+ Ecommerce

+ Digital Activation

From Market Favorite to Major Retail Ready

CLIENT

Healing Home Foods

From Market Favorite to Major Retail Ready

THE CLIENT

Healing Home Foods

THE CHALLENGE

Healing Home Foods came to us with something truly special: a line of wholesome, flavor-forward snacks made from thoughtfully sourced ingredients—and a passionate community to match. With deep roots in the natural foods space and a strong local market presence, they were ready to scale up and expand their reach.

As the brand grew, so did the need for a packaging system that could support retail distribution, communicate premium quality, and maintain the authenticity that made them stand out in the first place. Alongside that, their online presence needed to evolve into a modern, shoppable experience that could connect with a broader audience.

In short, it was time to take the next step—without losing sight of where they started.

THE SOLUTION

We partnered closely with the Healing Home Foods team to create a refined brand system that could support their growth while staying true to their values.

The packaging was our first big move. We transitioned from small-scale packaging to fully custom, professionally printed bags designed for retail environments. Each product features bold patterns and a clear, clean layout—balancing shelf impact with a sense of warmth and trust. The new design system allows for easy expansion across product lines, ensuring visual consistency as the brand continues to grow.

Next, we focused on refining the brand’s personality and messaging. Drawing from their existing voice, we helped shape a tone that’s smart, friendly, and ingredient-focused—speaking to wellness-minded consumers in a way that feels both elevated and approachable.

Finally, we brought everything together with a fully redesigned website. Built to modern e-commerce standards, the new site is mobile-friendly, easy to navigate, and tells the Healing Home Foods story in a clear and compelling way. It now functions as both a storefront and a storytelling platform, helping customers connect with the brand on a deeper level.

This collaboration was all about honoring what made Healing Home Foods unique, while preparing them for a bigger stage. Today, the brand looks as good as it tastes—ready to win over shelves, screens, and snackers across the country.

SERVICES RENDERED

+ Competitive Audit

+ Portfolio & Product Segmentation

+ Communicative Hierarchy & Messaging

+ Brand Identity

+ Packaging

+ Photography

+ Illustration

+ Production Management

+ Visualization & Rendering

+ Ecommerce

+ Digital Activation

From Market Favorite to Major Retail Ready

CLIENT

Healing Home Foods

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