Earning a cozy spot with a top retailer

THE CLIENT

PetWise Brands

THE CHALLENGE

FurHaven Pet Products, renowned for their online-exclusive snuggly-soft dog and cat beds, sought to broaden their market presence through an omnichannel approach, starting with Walmart. With a focus on selling select SKUs in-store to drive online engagement, FurHaven engaged HBX to seamlessly integrate their brand identity and packaging design for an immersive brick-and-click shopping experience.

THE SOLUTION

HBX strategically crafted a modern brand that not only celebrated the emotional bond of pet ownership but also positioned their stylish pet beds as chic home décor accessories. The brand identity was elevated through friendlier typography, a cleaner color scheme, and a bold and friendly brandmark. The brand architecture utilized lifestyle imagery and iconography in shades of green to effectively communicate the product's key benefits while maintaining equities. Introducing a new tagline and brand story brought the strategic positioning to life, establishing a friendly and trustworthy personality. QR codes were used on retail packaging to tie the brand's online and brick-and-mortar touchpoints together and create a truly omni-channel shopping experience.

SERVICES RENDERED

+ Competitive Audit

+ Communication Hierarchy & Messaging

+ Brand Identity

+ Packaging

+ Illustration

Earning a cozy spot with a top retailer

CLIENT

FurHaven

Earning a cozy spot with a top retailer

THE CLIENT

PetWise Brands

THE CHALLENGE

FurHaven Pet Products, renowned for their online-exclusive snuggly-soft dog and cat beds, sought to broaden their market presence through an omnichannel approach, starting with Walmart. With a focus on selling select SKUs in-store to drive online engagement, FurHaven engaged HBX to seamlessly integrate their brand identity and packaging design for an immersive brick-and-click shopping experience.

THE SOLUTION

HBX strategically crafted a modern brand that not only celebrated the emotional bond of pet ownership but also positioned their stylish pet beds as chic home décor accessories. The brand identity was elevated through friendlier typography, a cleaner color scheme, and a bold and friendly brandmark. The brand architecture utilized lifestyle imagery and iconography in shades of green to effectively communicate the product's key benefits while maintaining equities. Introducing a new tagline and brand story brought the strategic positioning to life, establishing a friendly and trustworthy personality. QR codes were used on retail packaging to tie the brand's online and brick-and-mortar touchpoints together and create a truly omni-channel shopping experience.

SERVICES RENDERED

+ Competitive Audit

+ Communication Hierarchy & Messaging

+ Brand Identity

+ Packaging

+ Illustration

Earning a cozy spot with a top retailer

CLIENT

FurHaven

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