A shelf poppin' rebrand

THE CLIENT

PipSnacks

THE CHALLENGE

Pipcorn, known for its heirloom corn-based snacks, sought to enhance the shoppability of its diverse product line, including Mini Popcorn, Cheese Balls, Crunchies, Twists, and more. The challenge was to develop a cohesive brand architecture that effectively communicated the brand's promise of delivering irresistibly great-tasting snacks while highlighting its point of difference - heirloom corn.

THE SOLUTION

HBX elevated the brand's main point of difference by pairing "heirloom snacks" with the existing brand name into a new stamp logo, as a complement to the brands signature farm-style kraft paper equities. Deep rich colors, bold legible typography, mouthwatering product photography and organized feature set systems were incorporated to increase brand blocking and highlight key product benefits. The outcome is a fun, upbeat, and approachable brand that amplifies appetite appeal, maximizes shelf impact, and ensures shoppability across its various sub-lines, types, and flavors.

SERVICES RENDERED

+ Research & Analytics

+ Competitive Audit

+ Communication Hierachy & Messaging

+ Naming & Tagline

+ Brand Identity

+ Packaging

+ Photography

+ Illustration

+ Production Mangement

A shelf poppin' rebrand

CLIENT

PipCorn

HBX has been my go-to packaging design agency for years. I can always rely on them to deliver above and beyond my expectations.

Joseph DePetrillo

CEO, Pipsnacks

A shelf poppin' rebrand

THE CLIENT

PipSnacks

THE CHALLENGE

Pipcorn, known for its heirloom corn-based snacks, sought to enhance the shoppability of its diverse product line, including Mini Popcorn, Cheese Balls, Crunchies, Twists, and more. The challenge was to develop a cohesive brand architecture that effectively communicated the brand's promise of delivering irresistibly great-tasting snacks while highlighting its point of difference - heirloom corn.

THE SOLUTION

HBX elevated the brand's main point of difference by pairing "heirloom snacks" with the existing brand name into a new stamp logo, as a complement to the brands signature farm-style kraft paper equities. Deep rich colors, bold legible typography, mouthwatering product photography and organized feature set systems were incorporated to increase brand blocking and highlight key product benefits. The outcome is a fun, upbeat, and approachable brand that amplifies appetite appeal, maximizes shelf impact, and ensures shoppability across its various sub-lines, types, and flavors.

SERVICES RENDERED

+ Research & Analytics

+ Competitive Audit

+ Communication Hierachy & Messaging

+ Naming & Tagline

+ Brand Identity

+ Packaging

+ Photography

+ Illustration

+ Production Mangement

A shelf poppin' rebrand

CLIENT

PipCorn

HBX has been my go-to packaging design agency for years. I can always rely on them to deliver above and beyond my expectations.

Joseph DePetrillo

CEO, Pipsnacks

A shelf poppin' rebrand

THE CLIENT

PipSnacks

THE CHALLENGE

Pipcorn, known for its heirloom corn-based snacks, sought to enhance the shoppability of its diverse product line, including Mini Popcorn, Cheese Balls, Crunchies, Twists, and more. The challenge was to develop a cohesive brand architecture that effectively communicated the brand's promise of delivering irresistibly great-tasting snacks while highlighting its point of difference - heirloom corn.

THE SOLUTION

HBX elevated the brand's main point of difference by pairing "heirloom snacks" with the existing brand name into a new stamp logo, as a complement to the brands signature farm-style kraft paper equities. Deep rich colors, bold legible typography, mouthwatering product photography and organized feature set systems were incorporated to increase brand blocking and highlight key product benefits. The outcome is a fun, upbeat, and approachable brand that amplifies appetite appeal, maximizes shelf impact, and ensures shoppability across its various sub-lines, types, and flavors.

SERVICES RENDERED

+ Research & Analytics

+ Competitive Audit

+ Communication Hierachy & Messaging

+ Naming & Tagline

+ Brand Identity

+ Packaging

+ Photography

+ Illustration

+ Production Mangement

A shelf poppin' rebrand

CLIENT

PipCorn

HBX has been my go-to packaging design agency for years. I can always rely on them to deliver above and beyond my expectations.

Joseph DePetrillo

CEO, Pipsnacks

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