Pipcorn, known for its heirloom corn-based snacks, sought to enhance the shoppability of its diverse product line, including Mini Popcorn, Cheese Balls, Crunchies, Twists, and more. The challenge was to develop a cohesive brand architecture that effectively communicated the brand's promise of delivering irresistibly great-tasting snacks while highlighting its point of difference - heirloom corn.

HBX elevated the brand's main point of difference by pairing "heirloom snacks" with the existing brand name into a new stamp logo, as a complement to the brands signature farm-style kraft paper equities. Deep rich colors, bold legible typography, mouthwatering product photography and organized feature set systems were incorporated to increase brand blocking and highlight key product benefits. The outcome is a fun, upbeat, and approachable brand that amplifies appetite appeal, maximizes shelf impact, and ensures shoppability across its various sub-lines, types, and flavors.

Pipcorn, known for its heirloom corn-based snacks, sought to enhance the shoppability of its diverse product line, including Mini Popcorn, Cheese Balls, Crunchies, Twists, and more. The challenge was to develop a cohesive brand architecture that effectively communicated the brand's promise of delivering irresistibly great-tasting snacks while highlighting its point of difference - heirloom corn.

HBX elevated the brand's main point of difference by pairing "heirloom snacks" with the existing brand name into a new stamp logo, as a complement to the brands signature farm-style kraft paper equities. Deep rich colors, bold legible typography, mouthwatering product photography and organized feature set systems were incorporated to increase brand blocking and highlight key product benefits. The outcome is a fun, upbeat, and approachable brand that amplifies appetite appeal, maximizes shelf impact, and ensures shoppability across its various sub-lines, types, and flavors.

Pipcorn, known for its heirloom corn-based snacks, sought to enhance the shoppability of its diverse product line, including Mini Popcorn, Cheese Balls, Crunchies, Twists, and more. The challenge was to develop a cohesive brand architecture that effectively communicated the brand's promise of delivering irresistibly great-tasting snacks while highlighting its point of difference - heirloom corn.

HBX elevated the brand's main point of difference by pairing "heirloom snacks" with the existing brand name into a new stamp logo, as a complement to the brands signature farm-style kraft paper equities. Deep rich colors, bold legible typography, mouthwatering product photography and organized feature set systems were incorporated to increase brand blocking and highlight key product benefits. The outcome is a fun, upbeat, and approachable brand that amplifies appetite appeal, maximizes shelf impact, and ensures shoppability across its various sub-lines, types, and flavors.

Pipcorn, known for its heirloom corn-based snacks, sought to enhance the shoppability of its diverse product line, including Mini Popcorn, Cheese Balls, Crunchies, Twists, and more. The challenge was to develop a cohesive brand architecture that effectively communicated the brand's promise of delivering irresistibly great-tasting snacks while highlighting its point of difference - heirloom corn.

HBX elevated the brand's main point of difference by pairing "heirloom snacks" with the existing brand name into a new stamp logo, as a complement to the brands signature farm-style kraft paper equities. Deep rich colors, bold legible typography, mouthwatering product photography and organized feature set systems were incorporated to increase brand blocking and highlight key product benefits. The outcome is a fun, upbeat, and approachable brand that amplifies appetite appeal, maximizes shelf impact, and ensures shoppability across its various sub-lines, types, and flavors.

Pipcorn, known for its heirloom corn-based snacks, sought to enhance the shoppability of its diverse product line, including Mini Popcorn, Cheese Balls, Crunchies, Twists, and more. The challenge was to develop a cohesive brand architecture that effectively communicated the brand's promise of delivering irresistibly great-tasting snacks while highlighting its point of difference - heirloom corn.

HBX elevated the brand's main point of difference by pairing "heirloom snacks" with the existing brand name into a new stamp logo, as a complement to the brands signature farm-style kraft paper equities. Deep rich colors, bold legible typography, mouthwatering product photography and organized feature set systems were incorporated to increase brand blocking and highlight key product benefits. The outcome is a fun, upbeat, and approachable brand that amplifies appetite appeal, maximizes shelf impact, and ensures shoppability across its various sub-lines, types, and flavors.