Helping the category leader in chews become the top choice

THE CLIENT

Barkworthies

THE CHALLENGE

The team at Barkworthies knew the brand was ready for exponential growth, however they needed help communicating product benefits, building brand awareness and seizing growth opportunities. A refresh was needed to usher the brand into a new era of success.

THE SOLUTION

HBX focused the brand with an irresistibly tasty and pure positioning. The blue equity color was leveraged to keep current consumers, while playful dog images and a new brand mark added spirit to the brand. Seizing on consumer demand for brand transparency, we developed our architecture with large windows and descriptive, consumer-friendly product names. To aid shoppability and promote usage occasions, we created a chew meter, allowing consumers a system to easily pick from the portfolio.

The new branding and packaging significantly beat the old design in validation research on purchase intent, attractiveness, and memorability.

SERVICES RENDERED

+ Research & Analytics

+ Competitive Audit

+ Portfolio & Product Segmentation

+ Communication Hierarchy & Messaging

+ Brand Identity

+ Packaging

+ Copywriting

+ Production Management

+ Brand Guidelines

+ Sales Support Material

Helping the category leader in chews become the top choice

CLIENT

Barkworthies

Helping the category leader in chews become the top choice

THE CLIENT

Barkworthies

THE CHALLENGE

The team at Barkworthies knew the brand was ready for exponential growth, however they needed help communicating product benefits, building brand awareness and seizing growth opportunities. A refresh was needed to usher the brand into a new era of success.

THE SOLUTION

HBX focused the brand with an irresistibly tasty and pure positioning. The blue equity color was leveraged to keep current consumers, while playful dog images and a new brand mark added spirit to the brand. Seizing on consumer demand for brand transparency, we developed our architecture with large windows and descriptive, consumer-friendly product names. To aid shoppability and promote usage occasions, we created a chew meter, allowing consumers a system to easily pick from the portfolio.

The new branding and packaging significantly beat the old design in validation research on purchase intent, attractiveness, and memorability.

SERVICES RENDERED

+ Research & Analytics

+ Competitive Audit

+ Portfolio & Product Segmentation

+ Communication Hierarchy & Messaging

+ Brand Identity

+ Packaging

+ Copywriting

+ Production Management

+ Brand Guidelines

+ Sales Support Material

Helping the category leader in chews become the top choice

CLIENT

Barkworthies

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