Creating an Absofruitly undeniable offering!

THE CLIENT

Bazooka Candy Brands

THE CHALLENGE

Bazooka Candy Brands, known for their legacy in indulgent entertainment candy, aimed to venture into a new digital-first category – better-for-you fruit snacks. Faced with established competitors using misleading ingredient claims such as "real fruit," BCB sought to disrupt the category. The challenge was to re-educate and excite consumers about the true composition of healthy fruit snacks.

THE SOLUTION

To address the challenge, our strategic solution focused on positioning the brand for parents who seek healthier, fruit-forward snacks for their kids that are also tasty and enjoyable. We began by crafting a name and cloud-inspired identity that visually conveyed the soft, chewy texture and natural origins of the treats. Leveraging vibrant photography featuring luscious strawberries against a colorful backdrop, coupled with playful graphics, we brought to life the delightful experience of biting into a strawberry fruit snack. By highlighting flavor, texture, and ingredients, and an unforgettable name, we successfully created a win-win with Absofruitly, resonating with parents and kids.

SERVICES RENDERED

+ Research & Analytics

+ Competitive Audit

+ Brand Purpose & Positioning

+ Naming & Tagline

+ Brand Identity

+ Packaging

+ Copywriting

+ Illustration

+ Visualization & Rendering

+ Digital Activation

Creating an Absofruitly undeniable offering!

CLIENT

Absofruitly

Creating an Absofruitly undeniable offering!

THE CLIENT

Bazooka Candy Brands

THE CHALLENGE

Bazooka Candy Brands, known for their legacy in indulgent entertainment candy, aimed to venture into a new digital-first category – better-for-you fruit snacks. Faced with established competitors using misleading ingredient claims such as "real fruit," BCB sought to disrupt the category. The challenge was to re-educate and excite consumers about the true composition of healthy fruit snacks.

THE SOLUTION

To address the challenge, our strategic solution focused on positioning the brand for parents who seek healthier, fruit-forward snacks for their kids that are also tasty and enjoyable. We began by crafting a name and cloud-inspired identity that visually conveyed the soft, chewy texture and natural origins of the treats. Leveraging vibrant photography featuring luscious strawberries against a colorful backdrop, coupled with playful graphics, we brought to life the delightful experience of biting into a strawberry fruit snack. By highlighting flavor, texture, and ingredients, and an unforgettable name, we successfully created a win-win with Absofruitly, resonating with parents and kids.

SERVICES RENDERED

+ Research & Analytics

+ Competitive Audit

+ Brand Purpose & Positioning

+ Naming & Tagline

+ Brand Identity

+ Packaging

+ Copywriting

+ Illustration

+ Visualization & Rendering

+ Digital Activation

Creating an Absofruitly undeniable offering!

CLIENT

Absofruitly

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