Plant Perks, a women-owned, family-operated food brand specializing in plant-based cheese alternative spreads and dips, aimed to refresh their brand by recapturing brand spirit, enhancing appetite appeal, and communicating their sustainable and cruelty-free positioning – all within an 8oz cup.

HBX undertook a modernization of the brand architecture, to boost awareness, and drive purchase intent; this included a bold logo, vibrant colors, and a seamless communication hierarchy that blended the spirit of the brand with key product offerings. Modern illustration style and bright natural colors became the cornerstone of a versatile brand architecture, enhancing appetite appeal,  and allowing product extension into other categories. Today, Plant Perks stands as a national brand with a strong presence in the plant-based category, continuing to grow and thrive.

Plant Perks, a women-owned, family-operated food brand specializing in plant-based cheese alternative spreads and dips, aimed to refresh their brand by recapturing brand spirit, enhancing appetite appeal, and communicating their sustainable and cruelty-free positioning – all within an 8oz cup.

HBX undertook a modernization of the brand architecture, to boost awareness, and drive purchase intent; this included a bold logo, vibrant colors, and a seamless communication hierarchy that blended the spirit of the brand with key product offerings. Modern illustration style and bright natural colors became the cornerstone of a versatile brand architecture, enhancing appetite appeal,  and allowing product extension into other categories. Today, Plant Perks stands as a national brand with a strong presence in the plant-based category, continuing to grow and thrive.

Plant Perks, a women-owned, family-operated food brand specializing in plant-based cheese alternative spreads and dips, aimed to refresh their brand by recapturing brand spirit, enhancing appetite appeal, and communicating their sustainable and cruelty-free positioning – all within an 8oz cup.

HBX undertook a modernization of the brand architecture, to boost awareness, and drive purchase intent; this included a bold logo, vibrant colors, and a seamless communication hierarchy that blended the spirit of the brand with key product offerings. Modern illustration style and bright natural colors became the cornerstone of a versatile brand architecture, enhancing appetite appeal,  and allowing product extension into other categories. Today, Plant Perks stands as a national brand with a strong presence in the plant-based category, continuing to grow and thrive.

Plant Perks, a women-owned, family-operated food brand specializing in plant-based cheese alternative spreads and dips, aimed to refresh their brand by recapturing brand spirit, enhancing appetite appeal, and communicating their sustainable and cruelty-free positioning – all within an 8oz cup.

HBX undertook a modernization of the brand architecture, to boost awareness, and drive purchase intent; this included a bold logo, vibrant colors, and a seamless communication hierarchy that blended the spirit of the brand with key product offerings. Modern illustration style and bright natural colors became the cornerstone of a versatile brand architecture, enhancing appetite appeal,  and allowing product extension into other categories. Today, Plant Perks stands as a national brand with a strong presence in the plant-based category, continuing to grow and thrive.

Plant Perks, a women-owned, family-operated food brand specializing in plant-based cheese alternative spreads and dips, aimed to refresh their brand by recapturing brand spirit, enhancing appetite appeal, and communicating their sustainable and cruelty-free positioning – all within an 8oz cup.

HBX undertook a modernization of the brand architecture, to boost awareness, and drive purchase intent; this included a bold logo, vibrant colors, and a seamless communication hierarchy that blended the spirit of the brand with key product offerings. Modern illustration style and bright natural colors became the cornerstone of a versatile brand architecture, enhancing appetite appeal,  and allowing product extension into other categories. Today, Plant Perks stands as a national brand with a strong presence in the plant-based category, continuing to grow and thrive.