Establishing roots in a budding plant-based category

THE CLIENT

Plant Perks

THE CHALLENGE

Plant Perks, a women-owned, family-operated food brand specializing in plant-based cheese alternative spreads and dips, aimed to refresh their brand by recapturing brand spirit, enhancing appetite appeal, and communicating their sustainable and cruelty-free positioning – all within an 8oz cup.

THE SOLUTION

HBX undertook a modernization of the brand architecture, to boost awareness, and drive purchase intent; this included a bold logo, vibrant colors, and a seamless communication hierarchy that blended the spirit of the brand with key product offerings. Modern illustration style and bright natural colors became the cornerstone of a versatile brand architecture, enhancing appetite appeal,  and allowing product extension into other categories. Today, Plant Perks stands as a national brand with a strong presence in the plant-based category, continuing to grow and thrive.

SERVICES RENDERED

+ Competitive Audit

+ Portfolio & Product Segmentation

+ Communication Hierarchy & Messaging

+ Tagline

+ Brand Identity

+ Packaging

+ Copywriting

+ Illustration

+ Sales Support Materials

Establishing roots in a budding plant-based category

CLIENT

Plant Perks

Establishing roots in a budding plant-based category

THE CLIENT

Plant Perks

THE CHALLENGE

Plant Perks, a women-owned, family-operated food brand specializing in plant-based cheese alternative spreads and dips, aimed to refresh their brand by recapturing brand spirit, enhancing appetite appeal, and communicating their sustainable and cruelty-free positioning – all within an 8oz cup.

THE SOLUTION

HBX undertook a modernization of the brand architecture, to boost awareness, and drive purchase intent; this included a bold logo, vibrant colors, and a seamless communication hierarchy that blended the spirit of the brand with key product offerings. Modern illustration style and bright natural colors became the cornerstone of a versatile brand architecture, enhancing appetite appeal,  and allowing product extension into other categories. Today, Plant Perks stands as a national brand with a strong presence in the plant-based category, continuing to grow and thrive.

SERVICES RENDERED

+ Competitive Audit

+ Portfolio & Product Segmentation

+ Communication Hierarchy & Messaging

+ Tagline

+ Brand Identity

+ Packaging

+ Copywriting

+ Illustration

+ Sales Support Materials

Establishing roots in a budding plant-based category

CLIENT

Plant Perks

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