Finley's came to HBX with an established dog treat brand, born from a mission to create employment for people with disabilities. The inspiring brand had gained traction across the nation and was ready to expand into more product categories. What began as a line extension, evolved into a brand architecture evolution. HBX not only developed their wet and dry dog food lines, but leveled up their existing treats packaging to strengthen Finley's overall shelf presence.

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HBX leveraged the opportunity of extending Finley's product lines as a chance to modernize the overall brand. Packaging graphics and communications struck the perfect balance between the ingredient story and education on their mission.

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Finley's came to HBX with an established dog treat brand, born from a mission to create employment for people with disabilities. The inspiring brand had gained traction across the nation and was ready to expand into more product categories. What began as a line extension, evolved into a brand architecture evolution. HBX not only developed their wet and dry dog food lines, but leveled up their existing treats packaging to strengthen Finley's overall shelf presence.

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HBX leveraged the opportunity of extending Finley's product lines as a chance to modernize the overall brand. Packaging graphics and communications struck the perfect balance between the ingredient story and education on their mission.

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Finley's came to HBX with an established dog treat brand, born from a mission to create employment for people with disabilities. The inspiring brand had gained traction across the nation and was ready to expand into more product categories. What began as a line extension, evolved into a brand architecture evolution. HBX not only developed their wet and dry dog food lines, but leveled up their existing treats packaging to strengthen Finley's overall shelf presence.

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HBX leveraged the opportunity of extending Finley's product lines as a chance to modernize the overall brand. Packaging graphics and communications struck the perfect balance between the ingredient story and education on their mission.

‍

Finley's came to HBX with an established dog treat brand, born from a mission to create employment for people with disabilities. The inspiring brand had gained traction across the nation and was ready to expand into more product categories. What began as a line extension, evolved into a brand architecture evolution. HBX not only developed their wet and dry dog food lines, but leveled up their existing treats packaging to strengthen Finley's overall shelf presence.

‍

HBX leveraged the opportunity of extending Finley's product lines as a chance to modernize the overall brand. Packaging graphics and communications struck the perfect balance between the ingredient story and education on their mission.

‍

Finley's came to HBX with an established dog treat brand, born from a mission to create employment for people with disabilities. The inspiring brand had gained traction across the nation and was ready to expand into more product categories. What began as a line extension, evolved into a brand architecture evolution. HBX not only developed their wet and dry dog food lines, but leveled up their existing treats packaging to strengthen Finley's overall shelf presence.

‍

HBX leveraged the opportunity of extending Finley's product lines as a chance to modernize the overall brand. Packaging graphics and communications struck the perfect balance between the ingredient story and education on their mission.

‍

Finley's came to HBX with an established dog treat brand, born from a mission to create employment for people with disabilities. The inspiring brand had gained traction across the nation and was ready to expand into more product categories. What began as a line extension, evolved into a brand architecture evolution. HBX not only developed their wet and dry dog food lines, but leveled up their existing treats packaging to strengthen Finley's overall shelf presence.

‍

HBX leveraged the opportunity of extending Finley's product lines as a chance to modernize the overall brand. Packaging graphics and communications struck the perfect balance between the ingredient story and education on their mission.

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