After launching its first electric grill, Current quickly moved beyond a single product into a growing ecosystem. The brand needed accessories that felt like a natural extension of the elevated grilling experience rather than generic add-ons. The challenge was to translate the innovation and premium perception of the grill into a retail-ready product line that consumers would trust, display, and gift. Each item had to reinforce the brand’s modern identity while standing out in a crowded accessory aisle dominated by commodity packaging, mismatched materials, and purely functional messaging that rarely conveyed quality, cohesion, or desirability.

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HBX created a cohesive accessory system that visually and structurally embodied the Current brand. We designed modern graphics and distinctive structures that leveraged key brand colors, textures, and a premium positioning. The line was packaged in high-quality chipboard boxes with spot varnish and refined finishing cues to enhance shelf presence and giftability. The result elevated tools from simple utilities into lifestyle objects aligned with the grill experience. Following the success of the launch, the approach expanded into a spice kit—another thoughtfully designed touchpoint that reinforces brand consistency while extending Current’s presence across the full cooking journey.

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After launching its first electric grill, Current quickly moved beyond a single product into a growing ecosystem. The brand needed accessories that felt like a natural extension of the elevated grilling experience rather than generic add-ons. The challenge was to translate the innovation and premium perception of the grill into a retail-ready product line that consumers would trust, display, and gift. Each item had to reinforce the brand’s modern identity while standing out in a crowded accessory aisle dominated by commodity packaging, mismatched materials, and purely functional messaging that rarely conveyed quality, cohesion, or desirability.

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HBX created a cohesive accessory system that visually and structurally embodied the Current brand. We designed modern graphics and distinctive structures that leveraged key brand colors, textures, and a premium positioning. The line was packaged in high-quality chipboard boxes with spot varnish and refined finishing cues to enhance shelf presence and giftability. The result elevated tools from simple utilities into lifestyle objects aligned with the grill experience. Following the success of the launch, the approach expanded into a spice kit—another thoughtfully designed touchpoint that reinforces brand consistency while extending Current’s presence across the full cooking journey.

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After launching its first electric grill, Current quickly moved beyond a single product into a growing ecosystem. The brand needed accessories that felt like a natural extension of the elevated grilling experience rather than generic add-ons. The challenge was to translate the innovation and premium perception of the grill into a retail-ready product line that consumers would trust, display, and gift. Each item had to reinforce the brand’s modern identity while standing out in a crowded accessory aisle dominated by commodity packaging, mismatched materials, and purely functional messaging that rarely conveyed quality, cohesion, or desirability.

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HBX created a cohesive accessory system that visually and structurally embodied the Current brand. We designed modern graphics and distinctive structures that leveraged key brand colors, textures, and a premium positioning. The line was packaged in high-quality chipboard boxes with spot varnish and refined finishing cues to enhance shelf presence and giftability. The result elevated tools from simple utilities into lifestyle objects aligned with the grill experience. Following the success of the launch, the approach expanded into a spice kit—another thoughtfully designed touchpoint that reinforces brand consistency while extending Current’s presence across the full cooking journey.

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After launching its first electric grill, Current quickly moved beyond a single product into a growing ecosystem. The brand needed accessories that felt like a natural extension of the elevated grilling experience rather than generic add-ons. The challenge was to translate the innovation and premium perception of the grill into a retail-ready product line that consumers would trust, display, and gift. Each item had to reinforce the brand’s modern identity while standing out in a crowded accessory aisle dominated by commodity packaging, mismatched materials, and purely functional messaging that rarely conveyed quality, cohesion, or desirability.

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HBX created a cohesive accessory system that visually and structurally embodied the Current brand. We designed modern graphics and distinctive structures that leveraged key brand colors, textures, and a premium positioning. The line was packaged in high-quality chipboard boxes with spot varnish and refined finishing cues to enhance shelf presence and giftability. The result elevated tools from simple utilities into lifestyle objects aligned with the grill experience. Following the success of the launch, the approach expanded into a spice kit—another thoughtfully designed touchpoint that reinforces brand consistency while extending Current’s presence across the full cooking journey.

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After launching its first electric grill, Current quickly moved beyond a single product into a growing ecosystem. The brand needed accessories that felt like a natural extension of the elevated grilling experience rather than generic add-ons. The challenge was to translate the innovation and premium perception of the grill into a retail-ready product line that consumers would trust, display, and gift. Each item had to reinforce the brand’s modern identity while standing out in a crowded accessory aisle dominated by commodity packaging, mismatched materials, and purely functional messaging that rarely conveyed quality, cohesion, or desirability.

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HBX created a cohesive accessory system that visually and structurally embodied the Current brand. We designed modern graphics and distinctive structures that leveraged key brand colors, textures, and a premium positioning. The line was packaged in high-quality chipboard boxes with spot varnish and refined finishing cues to enhance shelf presence and giftability. The result elevated tools from simple utilities into lifestyle objects aligned with the grill experience. Following the success of the launch, the approach expanded into a spice kit—another thoughtfully designed touchpoint that reinforces brand consistency while extending Current’s presence across the full cooking journey.

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After launching its first electric grill, Current quickly moved beyond a single product into a growing ecosystem. The brand needed accessories that felt like a natural extension of the elevated grilling experience rather than generic add-ons. The challenge was to translate the innovation and premium perception of the grill into a retail-ready product line that consumers would trust, display, and gift. Each item had to reinforce the brand’s modern identity while standing out in a crowded accessory aisle dominated by commodity packaging, mismatched materials, and purely functional messaging that rarely conveyed quality, cohesion, or desirability.

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HBX created a cohesive accessory system that visually and structurally embodied the Current brand. We designed modern graphics and distinctive structures that leveraged key brand colors, textures, and a premium positioning. The line was packaged in high-quality chipboard boxes with spot varnish and refined finishing cues to enhance shelf presence and giftability. The result elevated tools from simple utilities into lifestyle objects aligned with the grill experience. Following the success of the launch, the approach expanded into a spice kit—another thoughtfully designed touchpoint that reinforces brand consistency while extending Current’s presence across the full cooking journey.

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